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What Is Local SEO and How Does It Work? (2026)

What is local SEO: a local storefront with a Google Maps pin and an AI search bubble

Local SEO is the practice of getting your business to show up when nearby customers search for what you do, in the Google Map Pack, in Maps, in organic results, and now in AI answers too. It works by proving three things to Google: that you are relevant to the search, close to the searcher, […]